Data Analysis – Cleaning, Transforming, and Modelling data to discover useful information to support business decision-making

Data-driven businesses make decisions based on data, which means they can be more confident that their actions will bring success since there is data to support them.

In simple words, data analysis is the process of collecting and organising data to draw helpful conclusions from it. The process of data analysis uses analytical and logical reasoning to gain information from the data.

The main purpose of data analysis is to find meaning in data so that the derived knowledge can be used to make informed decisions.

Data analytics is used in business to help organisations make better business decisions. Whether it’s market research, product research, positioning, customer reviews, sentiment analysis, or any other issue for which data exists, analysing data will provide insights that organisations need to make the right choices.

Data analytics is important for businesses today because data-driven choices are the only way to be truly confident in business decisions. Some successful businesses may be created on a hunch, but almost all successful business choices are data-based.